WordPress Plugin for a Major Provider of Internet Infrastructure Services



A major provider of Internet infrastructure services to various networks worldwide wanted to create a WordPress plugin that could scale to 3 million websites. It offers registry services that operate the authoritative directory of .com, .net, .cc, .tv, and .name domain names, as well as the back-end systems for all .gov, .jobs, and .edu domain names.

The company also provides network intelligence and availability services that provide infrastructure assurance to organizations comprising VeriSign iDefense security intelligence services, managed domain name system services, and distributed denial of protection services.

Client Challenge

The client’s marketing team had envisioned the creation of the Domain Hashlink plugin for WordPress users. They wanted to build a vanity URL to let users create shorter, more memorable URLs. The plugin would enable users to locate precise content on websites and avoids long, cumbersome strings in URLs. URL redirection is already achievable programmatically or at the server administrator level; however, the Domain Hashlink platform would allow users to achieve a redirect by simply activating and configuring a plugin.


Princeton Information’s solution team created a PHP based plugin that allowed users to register and maintain hashlink tags for use within WordPress environments. The plugin was initially provided to commercial clients with a beta user base of over 350,000 users. After beta testing was completed the plugin was provided directly to WordPress users as well as through third party distribution. Access to the Domain Hashlink plugin can be found at the following link: